FOUNDING MEMBER · 10 SPOTS ONLY
A launch is not an announcement. It's a system.
The exact framework I used to get 314 sales by the next morning on the Canine Anatomy ebook launch, and over 1,000 copies sold since, now built into a guided app that walks you through your own launch, stage by stage.
Includes your AI Marketing Profile free (a $47 value). Only 10 founding member spots. Price goes up once they're gone. Closes Saturday, September 19th at midnight.
Sound familiar?
- You've built something you're proud of. Now you're not sure how to actually launch it.
- You've thought about just posting about it, and you know that's not really a launch.
- You've watched other people's launches and wondered what they're actually doing differently.
- You don't have thousands of followers, and you're not sure a launch is even possible without them.
- You know a waitlist and some hype are involved somewhere, just not the order, the timing, or what to actually say.
Here's the thing.
You do not need thousands of followers. You need the right people, a product they want, and a plan for taking them from "What is this?" to "I want this."
That plan has a shape. Validate first. Build a waitlist of real people. Give them a genuine VIP moment. Open the doors properly. Look at what actually happened. Then do it again, better. The Launch Loop is that shape, built into a guided app so you're never guessing what to do next.
What's inside
Six stages. Work through them in order, at your own pace.
Validate
Get real feedback from real people before you build your launch around guesswork, so you know you're launching something people actually want.
Build Your Waitlist
Share the process as you go and give people an obvious way to raise their hand, so you have a real list of interested people before you ever ask for the sale.
Create Your VIP Moment
First access, a genuine bonus or your lowest price, and a real deadline. Urgency that's honest, not manufactured.
Launch
Open to everyone, carried by the proof and momentum you've already built with your waitlist and VIP group.
Analyse
Look at what actually happened, not just the sales total, so you know what to keep and what to change.
Relaunch
Use what you learned and do it again. Every launch after your first gets easier.
This is the exact framework I used to help launch the Canine Anatomy ebook. Ané created it, I helped sell it.
— Dr Megan Kelly
Why not just post about it?
A single announcement post has no waitlist behind it, no VIP moment, and nothing building momentum before it goes out. Most of the people who would have bought never even see it.
Why not just run ads?
Ads can get attention, but they can't gather real interest first, build anticipation, or give early buyers a genuine reason to move fast. Without that groundwork, you're paying to interrupt strangers instead of selling to people who already raised their hand.
Why not just wing it?
You can. Most people do, once. The Launch Loop exists so your launch isn't a guess you only get to learn from after it's already over.
Who's behind this
I'm Dr Megan Kelly. I've created my own digital products, and helped launch others, including the Canine Anatomy ebook. Ané created it, I helped with the sales and the launch: 1,188 waitlist signups, 79 sales in the first 3 hours, and over 1,000 copies sold since.
I didn't get those numbers by having a huge following or a lucky viral moment. I got them by following a system: validate first, build a real waitlist, give people a genuine reason to buy early, then open the doors properly. That system is the Launch Loop.
I built it into a guided app so you don't have to figure out the order, the timing, or what to say at each stage the hard way, the way I did.
How it works
Work through the six stages, one at a time
Guided steps for Validate, Build Your Waitlist, Create Your VIP Moment, Launch, Analyse and Relaunch. No guessing what comes next.
See your progress as you go
Know exactly where you stand at each stage of your launch, instead of just hoping it's working.
Launch, then do it again, better
Analyse and Relaunch turn your first launch into a repeatable system, not a one-time event.
Become a Founding Member
10 spots. One-time payment. Yours for good.
FOUNDING MEMBER PRICE
Price goes up once these 10 spots are gone.
- Full guided Launch Loop app, all six stages
- Your AI Marketing Profile included free (a $47 value). The foundation everything else sits on.
- Lock in founding member pricing before it goes up
- One-time payment. No subscription.
Only 10 spots. Closes Saturday, September 19th at midnight.
Questions people ask before starting
Do I need a big following for this to work?
No. The Canine Anatomy launch didn't start with a big following either, it started with validating the idea and building a real waitlist from nothing. That's stage one.
What if my product isn't finished yet?
That's fine, and actually the right time to start. Validate is stage one for a reason, it's meant to happen before or alongside building, not after.
Is this just a checklist?
No. It's a guided app that walks you through each stage in order, so you always know what to do next instead of piecing a launch together from scattered advice.
What's the AI Marketing Profile, and why is it included?
It's the foundation everything else sits on: your voice, your audience, your content pillars and your message. Founding members get it free (a $47 value) so you're not launching without that groundwork already in place.
What happens after the 10 founding spots are gone?
The price goes up. Founding member pricing at $297 won't come back once these 10 spots are taken.
Is this a one-time payment?
Yes. $297 now, no subscription, no recurring charge.
Your launch doesn't have to be a guess.
Ten founding member spots, $297, plus your AI Marketing Profile free. Price goes up once they're gone. Closes Saturday, September 19th at midnight.